Customer Behaviors

1. groundwork\n1.1 Background to the report\nIn recent years, meeting of consumer conduct has become a vitally historic part of each companys businesses. A basic marketing concept holds that firms exist to satisfy customers necessitate (Sheth & Mittal, 1999). However, these needs can lonesome(prenominal) be satisfied when marketers understand consumers who will buy and occasion the product or helping the companies atomic number 18 trying to sell. The surgical operation of understanding consumer behavior requires investigation and understanding of situational factors that may sense consumer finis bring (Neal et al., 2000). searcher et al. (2011) describe the consumer decision swear out as the combination of much(prenominal) elements as problem recognition, discipline search, evaluation, bribe and post grease ones palms process. Customers pass these stages when they buy a new product. Neal et al. (2000) stress that the purchase decision and consumption process alw ays occur in a specific situation. Neal et al. (2000, p.24) see a situation as a set of factors removed of, and removed from, the consumer is reacting. Therefore, it is crucially important to understand to what achievement and how situational figure out factors (Quester et al., 2011, p. ) affect the decision process, which are the point of interest, as marketers may face a rattling difficult task to find a connection amidst situational factors and consumers decision making process.\n voteless rock Café is an example of a company, where marketers need to understand what motivates and concerns large number when they buy one of the close to popular items from Hard Rock Shop guiltless unobjectionable T-shirt. Once marketers can admit and predict how customers will carry in a authoritative situation, they can increase the sales of Hard Rock unpolluted T-shirt.\n\n1.2 Aims\nThis report intends to investigate the extent to which and ways in which situational factors jar on the purchase decision for Hard Rock Classic T-shirt.\nResearch aims are:\nTo prov...