'Consumer Profiling for Zara Home USA\r'

'The Situation guest PROFILING In 2010, eMarketer reported that 71% of Americans work the profit. They estimated that figure would grow to 78% by 20141. The a la mode(p) figures by lucre World Stats show that, in 2012, 78% of Americans are already using the Internet2. Internet using up is growing at breakneck speeds, and network shopping is a big part of that use increase. As an exclusively e-commerce outlet in the united States, Zara home office could view every American internet user as a potential customer.However, Zara Home products are targeted toward wo workforce in the age group of 18-34. 27% of the total American commonwealth online falls in that age bracket3, al or so evenly distributed in the midst of men (51%) and women (49%)4. The target audience for Zara Home can therefore, be narrowed down to approximately 13-14% of the American population †women who actively use the internet. The Zara Home target is exceedingly active online. Usage5 statistics show that they have very luxuriously awareness of digital media beyond simply browsing, including mixer media, mobile and video.This high engagement and activity is an proceeds for the brand. Zara Home must now identify which small targets within this group forget be most open to the brand’s specific, timely and applicable information. It is extremely important to find niche targets that will integrate the brand into their digital experience. Keeping this discernment in mind, two niche targets are suggested: favorable Moms and Generation â€Å"Connected” Women.These niche targets add up to roughly 62 million potential customers for Zara Home,6 though there is bound to be overlap between the two groups. 1 2 http://www. emarketer. com/Article. aspx? R=1007519 http://www. internetworldstats. com/stats14. htm 3 http://www. emarketer. com/Article. aspx? R=1007519 4 http://www. emarketer. com/Article. aspx? R=1008382 5 http://www. emarketer. com/Article. aspx? R=1008382 6 http ://www. emarketer. com/Article. aspx? R=1008085 4\r\n'