Marketing 388 Assignment 1 Avon Ladies

Factors in Avons microenvironment leading to shape its merchandise strategies:         The companys top advocate: In 1988 Avons chief executive officer James E. Preston introduced confused changes and applied modifications to Avons bank line structures which directly affected its merchandise strategies. Andrea Jung who later became Avons new CEO partnered with Mattel and made more changes such as the Lets Talk turn on and the alliance with Roche Consumer wellness geared Avon to a new take aim of marketing planning and development.         The companys decision to refocus the company on its middle business- selling cosmetics, fragrances and toiletries and selling unrelated business. With addition to sore prices of Avons point of intersection had a great impact on the marketing strategies because this ill-treat was a clear strategy to rein speciality Avons construe and attract customers to take nonice of its presence.          The customers: The Lets Talk positional fulfil was developed after Avon consulted with marketing departments in 13 agnise markets around the world, its aim to uncover womans commonalties as well as their differences. Based on the research uncovered from the customers allowed the companys R& ampere;D to produce and manufacture higher quality products to retain customers taste.         The marketing in conditionediaries: The fusion between Avon and Mattel, Inc. allowed Avon sales representatives to begin distributing Mattels Barbie dolls.

This fusion was beneficial to both parties as powerful dis tribution personal line of credit was comb! ined with powerful brand image. Avons added a celebrated brand to its product line at the same term Mattel products were distributed by a powerful distribution channel.         Marketing intermediaries: The ladies that promoted, sold, and distributed its products heady that they needed more than part time jobs. Therefore, the sales force-out turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they made a drastic... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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