Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues

Marketings Consequences: Stakeholder Marketing and Supply Chain Corporate Social big businessman Issues ^. Craig Smith, Guido Palazzo, and C. B. Bhattacharya ABSTRACT: While considerable direction has been given to the treat done to consumers by trade, less attention has been given to the hindrance done by consumers as an indirect effect of commercialiseing activities, firearmicularly in regard to supply chains. The recent organic evolution of dramatically expanded global supply chains has resulted in mixer and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communion to prevent the critique of CSK practice, but these claims of ethical corporate conduct ofttimes lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the perverting upstream effects of downstream merchandi sing and white smite decisions requires greater attention to stakeholder marketing and marketer efforts to help figure of speech responsible consumers. It concludes by identifying implications for further research in this rudimentary emergent area of marketing ethics. M ARKETING IS AN ESSENTIAL trait of market society. As Brenkert (2008) observes, it is how we get our food, clothes, and the items we use every day, as vigorous as somewhere to live and more strange products and services, and thusly warrants the attention of ethicists if only because it plays such a enceinte part in most peoples lives. In meeting consumer needs, marketing provides coarse benefits, but it also contributes directly or indirectly to a variety of problematic outcomes. Marketing activities have yen attracted the quest of business ethicists. As Farmer (1967: 1) has observed: For the ult 6,000 geezerhood the field of marketing has been thought of as make up of fast-buck artists, , , , To o many of us have been taken by the go down! on or con-man; and all of us at...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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