Palladium Doors Case Study Example | Topics and Well Written Essays - 1500 words

Palladium Doors - Case Study Example The cost associated with the chosen alternative has also been shown. The projected Gross Profit and Net Profit figure have also been reflected here. The study will reflect the strengths, weaknesses, opportunities and threats of the company. It will highlight the analysis of the Political, Environmental, Social, and Technological environment of the operational market in which the company is operating. Problem Statement Palladium Door, Inc. is one of the privately owned producers of different commercial and residential garage doors. In its product line, the company manufactures both insulated and non insulated cables, steel garage doors, supplies, rollers, springs and the side roller tracts. The company wanted to increase the sales by 36 percent in the year 2004. Robert Hawly, the director of sales & marketing, was concerned that whether the present distribution strategy which was used by Palladium would be able to achieve the goal. Although the company has shown a steady growth from p ast 10 years, but the market share of Palladium was only 2.6 percent. The senior executives of the company were made to believe that this sales goal was justified and would help the company in attaining a large sales volume for the preservation of its buying position with the suppliers. During its growth period, Palladium has even exceeded the industry growth. Three new plans have been chosen for the achievement of the company’s goal. There are four different point of views related to the marketing decisions. SWOT Analysis SWOT analysis will help to analyze various organizational issues (Mintzberg et al., 1998; Ansoff, 1965). It is a traditional method for making strategic plans (Dickson, 2002; Glaister & Falshaw, 1999). The SWOT analysis will help in selecting the best strategic option followed by the decision making after understanding the inter relationship between the company and its respective environment (Pahl & Richter, 2009; Ferrel & Hartline, 2010). Strengths 1. When Palladium was in its growth stage, it had a sales growth which was even higher than the industry growth. This is a significant strength of the company which has helped it to achieve a remarkable position in the market. 2. The company has a good partnership associated with the exclusive dealers. The exclusive dealers are responsible for almost 70 percent of the company’s sales. This will help the company to achieve the targeted sales goal. 3. The company is one of the biggest steel door manufacturers. Weaknesses 4. Although Palladium has shown a steady growth from past 10 years but the market share of the company was only 2.6 percent. 5. The company had only 50 additional dealers in previous 10 years. This was counted as one of the weaknesses of the company. Opportunities 6. Palladium has high opportunities by expanding its operations in the North West and West markets, where the houses build are aging. 7. There exists low brand awareness in the market where Palladium operate s. This gives the company an opportunity to attract the customers who are not brand conscious. 8. Palladium has the opportunity to extend the total number of exclusive dealers which