Tourism Company Competitive Advantage Over its Rivals

Question: Discuss about the Tourism Company Competitive Advantage Over its Rivals. Answer: Introduction: Tourism is taken as a passion all across the world and the developing industry can affect the growth of other related industries like accommodation, transportation, wildlife, art and entertainment (Char-lee, Becken Watt, 2016). The Australian Tours Company (Asia) Pty Ltd-ATC is a distinguished name in the travel industry of Australia due to the competitive advantage it holds over its rivals which will be highlighted below. ATC is headquartered in Melbourne and is a specialized inbound and outbound tour company (Mao Zhang, 2014). Australia Tours Company is facing a stiff competition from its rivals such as Cox and King, and Australian Wine Tour Company. ATC is the market topper in the tourism service industry comprising of a huge customer base. It is making all effort to maintain utmost customer satisfaction and solving the grievances of individual customers in an effective manner. This helps the company to retain customer and improves customer acquisition. Unlike its rivals, ATC maintains a culture of providing immediate and efficient services for its customers and exhibits substantial product knowledge and best operations skills in the industry. ATC mainly offer reliable and inclusive services all through Australia and Asia with an extensive range of itineraries. ATC provides customized tours for individual business and government group tours. It also helps to arrange educational or management training programs along with site visits. ATC has specialized in training program, business trip, incentive travel and international conference which the rival touring companies are yet to venture upon. ATC delivers tight business schedules and integrate activities like Scuba Diving, Pro Golf Tournaments, Charter fishing and include Australian wineries in its tour package ("Company Profile | Australian Tours Company", 2017). This comes as an added competitive advantage than its rivals. Unlike other rival groups, ATC is offering the students with educational tours to China, Japan and all Asian cities. The tours can be customized based on customer requirements which include their knowledge and contacts of these Asian countries. ATC is a one stop shop which offers complete services and can be accessed online. It offers new travel products and possess an in depth knowledge of both eastern and western culture and business practices which may induce cultural exchange among both the continents (Williams Best, 2014). ATC is way ahead of its competitors in terms of competitive advantage due to these efforts and practices it incorporates. ATC provides admirable experiences which are always cherished by its customers. References: Char-lee, J. M., Becken, S., Watt, M. (2016). Learning through a cluster approach: lessons from the implementation of six Australian tourism business sustainability programs.Journal of Cleaner Production,111, 348-357. Company Profile | Australian Tours Company. (2017). Australiantoursco.com.au. Retrieved 18 January 2017, from https://www.australiantoursco.com.au/company-profile/ Mao, I. Y., Zhang, H. Q. (2014). Structural relationships among destination preference, satisfaction and loyalty in Chinese tourists to Australia.International Journal of Tourism Research,16(2), 201-208. Williams, K. M., Best, G. (2014). Short study tours abroad: Internationalizing business curricula.Journal of Teaching in Travel Tourism,14(3), 240-259.