Strategic management on JJB Sports Essay Example | Topics and Well Written Essays - 3000 words

strategic management on JJB Sports - Essay ExampleAgainst this background, this writing has been designed to identify the strategic change porta that can be follow uped by JJB Sports in order to revitalise its operations that have dip as a result of the above mentioned factors. channelises atomic number 18 indispensable for businesses so that they can gain belligerent advantage over other rival competitors. This will also process the comp whatever to grab a large market share which can contribute to its viability in the long run. Why change is necessary for JJB Sports The digital competitive environment of 2013 makes it imperative for all systems that are concerned about their survival to implement certain changes in their operations. In order to keep pace with the changes obtaining in the environment in which an organization operates, it is important to implement certain changes that can be aligned to the current business strategy. The habituate of newfangled information and communicating technology has significantly improved the operations of any business during the contemporary period. Therefore, any company that is concerned about its success should harness this new digital merchandise and communication strategy. Change is also necessary given that the company will be able to attract more customers since the good deal of business is conducted through the meshing during the contemporary period. Many organizations are shifting from traditional to digital merchandise practices since the bulk of business is done online during the current period. In this case, JJB Sports should adopt a brick and click strategy in its operations. According to Bricks & Clicks (2013), this strategy integrates both traditional marketing strategies as well as digital marketing communication strategies and it focuses on different lines of business. The advantage of the traditional marketing strategy is that the organization is in a better position to retain its old cus tomers while the use of digital communication will help to improve the efficiency of the organization in its operations. The companys effectiveness can also be enhanced through the use of new information and technology since it will be in a position to process information at a faster rate. The advantage of new information and communication technology is that it can process large volumes of information at higher speed than information that is manually processed. The other advantage is that it is cost effective compared to other forms of communication. The company can also be in a position to reach a wide range of people through the use of the internet given that it is accessible to people in different geographical locations. Another important consideration for JJB Sports is that it should use aggressive marketing strategies that are aided by new information and communication technology in order to be in a position to gain competitive advantage. The organization ought to realign itsel f to the necessitate of the external environment and evaluate the possible outcome of the strategic change programme implemented. There are different strategic management theories that can be used to shape the strategy for the organization. This section of the paper discusses